As most of you know, Guy was chief evangelist of Apple and still keeps busy as an executive fellow at the Haas School of Business at U.C. Berkeley, as a venture capitalist, chief evangelist of Canva and brand ambassador for Mercedes Benz in the U.S. Most importantly I think he is a heart warming personality with a clear vision and very tangible pieces of enlightenment to share… a wise guy indeed.
Guy’s most personal book yet
This book certainly is the most personal account of the many stories of his life and provides a new twist to his otherwise more educational insights into marketing, evangelism, technology, venture capital and entrepreneurship. Other than a traditional biography however, Wise Guy is more a collection of anecdotal vignettes, which he is calling Miso Soup for the Soul.
Most interesting parts of the book were his accounts of his career at Apple (although I already knew most of what is shared in the book) and how he did not lie to Steve Jobs, his encounter with Jane Goodall, his late developed passion for surfing as well as his insights about parenting among others.
Another interesting side note is his repeated recommendation of Brenda Ueland’s book “If you want to write” which I bought a few years back based on his referral. It was indeed one of the best book recommendation I ever got in regards to writing. Although it did not lead me to any publication yet, I started a daily journal based on her advice and created a substantial amount of random thoughts for save keeping. I tried this many times before, but for some reason, only Branda Ueland triggered me in a way that made the habit stick.
Guy’s Top 10 Wisdoms
Guy Kawasaki closes his latest book with his top 10 wisdoms, most of which are very well know to me from previous work or keynotes I watched:
Get high and to the right
Adopt a Growth Mindset
Default to Yes
Raise the tide
Pay it forward
Never lie, seldom shade
Enable people to pay you back
Although these might seem simple at first glance, I appreciate the deeper thoughts behind them and encourage you to check out the details. In contrast to previous works such as The Art of the Start or Enchantment, Wise Guy brings a new twist even for those who already follow Guy Kawasaki for a long time and is a nice addition to his body of work as an author. In a way it provides a more personal and intimate perspective on his life and endeavours.
When it was opened on July 10 2008, exactly 10 years ago today, it started out with just 500 apps. Unimaginable today, it started very small and yet it was a very inspiring backdrop and integral part of my professional life over the last 10 years.
Just one year later at WWDC 2009 more than 50,000 apps were available. At the conference Apple put up a wall of 30″ Cinema Displays (arguably one of the most amazing monitors ever build) and created a wall of apps, showing off all apps that were currently on the app store. As I joined the platform almost instantly after becoming available to developers in Germany, I was happy to see some of my apps on the wall (circled in red in the photo).
Over the years I published 100+ apps, both as a individual developer or as a responsible manager while working in advertising and publishing. With applications ranging from promotional marketing apps, utilities, news and upscale magazine products to travel guides, social networking apps as well as environmental citizen science projects and educational games, I gathered in-depth insights into the app store economy over the course of the last decade.
To put this in perspective, the App Store belongs to Apple’s service business, which is among the fastest growing segments of revenue for Apple. While it might seem tiny compared to the iPhone category, it is larger than the iPad business and the “other” category which consists of Apple TV, Apple Watch and Beats. Despite indications that the App Store growth might be stagnating or trends are moving away from apps towards smart speakers etc., it is pretty clear that Apple has created not only an amazing ecosystem that includes the iPad, Apple TV and the Apple Watch, it is a very vibrant and apparently highly profitable industry to be in.
At the recent World Wide Developer Conference (WWDC 2018) Apple announced iOS 12 with overall performance improvements and new features such as group FaceTime, Memojis, ARKit 2, Siri shortcuts as well as a new design of Notification Center and new privacy settings. Among the many new things, I especially appreciate Screen Time, a new feature allowing users to track and better understand their iPhone usage. As discussed before, I am convinced that spending less time or at least more conscious time glued to a screen would be highly beneficial.
Among the many other things that I found interesting on a more technical level, I most appreciate Create ML for Core ML 2, a simple to use tool chain to create and train machine learning models on the Mac using Swift and Xcode. Having worked with Core ML on previous projects, I am looking forward to experimenting with it. Also the Wall of Apps during the WWDC keynote was pretty impressive and surely evolved from the 2009 edition.
After 10 years the iOS platform is striving more than ever within its ecosystem of MacOS, WatchOS and tvOS. With more options for cross-platform application development coming in 2019, developers will be able to offer their apps on both desktop and mobile platforms much more easily. Apple categorically denied rumours to integrate macOS and iOS for obvious reasons and instead announced plans to integrate iOS’s UIKit framework into macOS in addition to the existing AppKit framework used on the Mac. The system apps News, Stocks, Voice Memos and Home debut in macOS Mojave during WWDC indicate how cross-platform apps might look like.
With a year-to-year growth of 30% from 2017 to 2018 in consumer spendings on mobile application stores combined, an industry report by App Annie suggest an estimated growth of 13.9 % from 2017-2022 with speedings of $ 156.47 billion worldwide in 2022. In 2018 alone, the report expects spendings of $ 53 billion on the iOS App Store with China, USA, Japan, South Korea and Germany ranking top 5 by consumer spendings. Also, despite Android outperforming the iOS ecosystem in terms of downloads, iOS is still responsible for 2x as much revenues, unquestionably remaining the most profitable ecosystem. So it’s save to say, the app economy will remain strong for the foreseeable future.
DISCLAIMER: In 2017/2018 I was part of the master class at the Apple Developer Academy, the first program of its kind worldwide with a select group of around 30 people. The Apple Developer Academy is a collaboration between the University of Naples Federico II and Apple Inc. Utilising Challenge-based learning (CBL) as a methodology framework, the program focusses on software engineering, design and business creation with an emphasis on interdisciplinary collaboration and technology driven creativity.
heart/work iOS app generates original interactive artworks based on unique health information and real time workout data collected on the Apple Watch. Bridging the gap between wellbeing and health data, heart/work creates a new type of data visualisation. It uses meditative breathing exercises, real time heartbeat data and environmental information.
Health is not a number. Anyone should be able to easily understand the insights hidden in quantified self data sets. In-depth understanding of medical and biometric data is very complicated. No matter how beautiful charts and numbers are presented, people still have to know which graph should have an upward or downward trajectory and what certain numbers mean in relation to others. Most prominently, the activity rings on the Apple Watch are often referred to as the most engaging activity tracker. Still, despite providing relevant and most salient information, the rings are limited for an overall perception of wellbeing.
With this reference in mind and a rapidly growing global market for mindfulness and meditation apps, heart/work attempts to take a more data driven approach to mediation, while providing a different, more visual and exploratory experience. As the only app on the iOS platform, heart/work is taking heart rate data recorded in real-time on the Apple Watch into account to measure the progression through a guided breathing exercise. The goal is to lower the heart rate during the session, which is claimed to improve the heart rate variability (HRV) and considered to be beneficial to overall health and the ability to deal with everyday stress.
The team developed a visual language to translate the recorded health and exercise data into interactive graphic scenes where visual elements, shapes and colour represent distinct insights derived from the data. These generative artworks are created by the data and human behaviour and provides an immersive and highly personal experience.
The heart/work app’s highly intuitive and user friendly interface design focuses entirely on the breathing exercise, while all required information are collected and computed in background. The strong focus on a meaningful user experience combined with a thoughtful user guide and the immersive artworks created by the app’s algorithms positions heart/work far beyond the many applications in the wellbeing scenario. Every new exercise creates a new and totally unique representation of health and wellbeing.
In the unexplored space of generative artwork within the health context, heart/work provides a toolset for both meditation veterans as well as skeptics and novices. It successfully bridges the gap between the perception of wellbeing and health data by translating the information into a visually appealing artwork that is suited to raise awareness for everyone.
To see the immersive and interactive artworks created by heart/work, try the free app yourself. It requires and Apple Watch and access to your HealthKit information as well as location information to work. No personal data is ever stored outside the app.
Created With Love At The Apple Developer Academy
heart/work was created by a group of fellow students (Marco Falanga, Ottavio Gelone, Baldev Ghelani, Giselle Katics, Mikey T. Krieger) and myself during one of the various challenges during the master class at Apple Developer Academy 2017/2018 in Napoli, Italy. It’s totally unique and original visual language for transitionary state of health and wellbeing data fuels an engine for generative artwork that is truly one of its kind. For more information about the app itself, the data it gathers or some of the media coverage visit heartwork.app.
Something to try: NoiseGate is the only iOS application that focuses exclusively on the dangerous impact of noise pollution on health and mental wellbeing. The app was developed by a group of master class students during one of the many challenges at the Apple Developer Academy in Napoli, Italy, and is available for free on the Apple iTunes App Store as the first app published in the 2017/2018 academy alumni.
Why Noise Pollution?
To date, noise pollution is one of the most dangerous forms of pollution because it is silent. Most sounds around us are random or unpleasant. That’s why we call it noise and we tend to ignore them. As a recent review published in the European Heart Journal pointed out, the role of noise as an environmental pollutant and its impact on health are increasingly recognized.
Beyond its effects on the auditory system, noise causes discomfort, disturbs sleep and compromises cognitive performance. Furthermore, evidence from epidemiological studies show that environmental noise is associated with an increased incidence of arterial hypertension, myocardial infarction and stroke.
The victims of this form of pollution is practically anyone in any urban environment in the world. The NoiseGate app allows users to be more aware of their noise exposure and to contribute to a better understanding of noise pollution as a common problem.
Users can measure and calculate the actual noise level in their current position and obtain further analysis to make better decisions on how to avoid high noise levels over time. Simultaneously, all users contribute as “citizen scientists” to the creation of a global map of noise level distribution.
With an intuitive design and a user friendly interface, it is very easy to analyze the noise level in real time or dig deeper into the knowledge of the problem thanks to the thermal noise maps that allows to view the distribution of noise all over the world. The strong focus on a simple but meaningful user experience, combined with a colorblind-proof design pushes the app far beyond the many applications in the utility and health categories.
In addition, NoiseGate is the “first mover” app in an unexplored segment of the iOS ecosystem that provides a toolset for solving an individual issue and translating it into an awareness community.
Created With Love At The Apple Developer Academy
NoiseGate was created by a group of fellow master class students (Lucas Assis Rodrigues, Rany Azevedo, Maddalena Granata, Giovanni Monaco, Giselle Katics) and myself during one of the various challenges during the master class at Apple Developer Academy 2017/2018 in Napoli, Italy. For more information about the app itself, the data it gathers or some of the media coverage visit noisegate.co.
Since the beginning of October 2017, I have been living in Naples, Italy, with my girlfriend. Many people say Rome is Italy’s heart and Napoli is its soul, so I will report back on that. While joining the Apple Developer Academy Master Class, continuing my PhD research and working on some projects remotely, we plan to travel around Campania and the Amalfi coast to make the most out of the trip.
So far I can attest to the many reports of Napoli being busy, loud and somewhat messy while being unique, picturesque and enjoyable at the same time. With sunny days and temperatures around 25° Celsius it is a quite nice place to be in October. As I expect the winter to be pretty mild, I am looking forward to an unique experience over the next few months.
Also, I am pretty sure that I have never eaten any tomatoes quite like those to be found around here. They are called “Pomodorino del Piennolo del Vesuvio” or just Pomodorino Vesuviano, are available at almost every shop one can go to and are just awesome.
Napoli – side streets
Over the next few weeks, I will report back with some more impressions from the Amalfi coast and the area of Campania and might elaborate a little on why I joined the Apple Developer Academy.
I recently received the Freedrum virtual drumming kit, which was one of the most interesting kickstarter campaigns over the last few years for me personally. I was supposed to get it for my birthday and have been waiting for quite some time to try it out.
Freedrum sensors as MIDI controlers
Basically Freedrum created motion sensors with bluetooth connectivity that can be attached to drum sticks as well as shoes for tracking hand and foot movement. The sensors are connected via bluetooth to a mobile device, an iPhone 7 in my case. With the corresponding iOS app the sensors can be calibrated and allocated to right and left hand as well as right and left foot. One might also use the Android app, the Windows 10 or the MacOS app instead.
The connected sensors can then be used to control a MIDI instrument in apps such as Garage Band, Logic X Pro, Ableton Live 9, DM1 Drum Machine, Groovebox etc. and utilised to play virtual drum sets. For people traveling a lot this might be a good option to keep on grooving on the road. Although Freedrum advertises the sensors in live band situations, I somewhat doubt that this will be a dominant usage for the devices. Since I am living in an apartment with no option to play a analog or electronic drum set, the sensors are a nice option to keep practising.
Although I was pretty excited in the beginning, the sensors lack functionality and the software still seems to be pretty beta. I am willing to wait a few more months for updates and keep you updated. Until then, you might want to check them out for yourself… In any case, it is an awesome idea.
As far as taking notes go, I am not sure what the best setup might be for me. Although I consider the iPad Pro and Apple Pencil to be the best digital option I have used so far, I was still not getting rid of paper based notes. This is a pain more often than not, since it takes a long time to digitise the notes in an efficient way. This might not be necessary in any case or for all notes, but still more often than one might think.
Since I ditched my iPad Pro for a Macbook Pro anyway, I am back to the issue of finding a solution that works for me. Even sticking with paper based notes won’t do the trick because whenever I start to use a notebook, I stop using it at some point due to the technology gap.
If only this would work, but it doesn’t. Although the pen seems to work quite well, the Montblanc companion iOS app lacks features to use the product in an efficient way and there is no convenient way to transfer the notes to a desktop machine. There are many other digital note taking options to choose from of course, all of which are not meant for me.
The only thing I really like so far is the reMarkable tablet. It is a sunlight readable, monochrome electronic ink tablet with a canvas display at 226 DPI and a promised latency below 60ms and most importantly paper-like surface friction. It claims to be the solution to all of my problems:
“The paper tablet for people who prefer paper. Here to replace your notebooks, sketchbooks and printouts. Paper-like reading, writing and sketching with digital powers.” Source: reMarkable.com
Compared to an iPad the features are very limited of course. But still it seems to fit my needs in terms of reading and taking notes. Unfortunately, it will be quite pricy with $719 and a limited time offer of $479 until the product’s introduction in fall 2017. Without trying it out for myself I am not willing to take the risk of ordering it right away.
The team bypassed kickstarter and just offered pre-orders on the product’s website to finance its development, which is why I have doubts whether the reMarkable tablet can actually deliver what it promises. The preliminary reviews are quite good, so I will definitely give it try once it hits local stores.
This might lead to an update on taking notes. We will see.
Back in November 2016 I wrote about my decision to work with an 9,7″ iPad Pro exclusively. I stopped using any other computer, sold all my Mac equipment and only kept the accompanying Apple Watch and iPhone. I opted for a Logitech CREATE keyboard and the Apple Pencil and hoped that this step might change my entire tech outfit.
I kept using this setup for about 9 months and was quite satisfied with the iPad Pro’s performance even under advanced workloads. Over the last months I traveled quite a lot and considered the iPad Pro a tolerable load despite the bulky keyboard enclosure. It truly was a glimpse at the post-pc era and almost felt like I could finally make it happen.
Still I decided to sell the iPad Pro and go back to working with a regular Mac. I did a 2 week test run with Apple’s 12″ Macbook (before the hardware update announced during WWDC 2017) and although I really like the form factor and rosé gold option, the performance was rather disappointing. So in the end, I ended up were my journey began, with a 13″ Macbook Pro. So why you ask?
Among the main reasons are things like app switching, sandboxed data silos, drag and drop and more importantly limited functionality in pro apps. During WWDC 2017 Apple announced new features for iOS 11 on the iPad, such as the Files app (potentially solving some of the pain surrounding sandboxing), the new dock and drag and drop implementation. I think these are overdue features and I highly appreciate the effort towards a more pro operating system. Still I think there is a lot to be done in order to make the iPad a true desktop replacement (… unfortunately I might add).
Workflows on the iPad Pro
For one I would have expected that Apple’s acquisition of Workflow would enrich the possibilities for advanced work on the device. But so far, no improvements are in sight… and this is a compromise to begin with. The Workflow app allows the automatisation of long click-through processes, which is all good but the problem is that automation is required for rather simple stuff in order to make up for lost time in comparison to working on a desktop machine.
The more app switching and file manipulation is involved, the longer everything takes. This is not due to the iPad Pro’s computing power (which is amazing), the user input in iOS just takes forever compared to MacOS. This is no issue while surfing the web or writing a blog post but even creating keynote presentations with loads of images and videos from the web takes much longer than it should.
Simplest image editing involves various apps and might even entail several up- and downloads to cloud storage solutions such as iCloud, Dropbox or Google Drive. Not considering data plan implications, this takes forever and more often network issues disrupt the process wether you are using the workflow app or doing it manually.
Pro Apps on the iPad Pro
And than there are pro apps… or rather lack thereof. Although the iPad Pro is advertised as a desktop replacement device and surely delivers in terms of computing power, memory and battery life, most developers of 3rd party pro apps are falling short of delivering desktop class functionality to their apps. Also many web based solutions are not working properly in either Chrome or Safari on iOS, making advanced edits difficult (e.g. Google Spreadsheets, Dexter or even WordPress).
The apps I used (or had to use) range from Keynote, Microsoft Office and iMovie to Adobe Creative Cloud Apps, AutoCAD and Omnigroup apps to name a few. All of these lack features they provide on a desktop machine and all of them take much longer for many similar tasks even if their UI is highly optimised for touch interaction and Apple Pencil input.
In addition I had to do some coding over the past few months and got tired of the limited options in iOS apps. Even for little css/js edits I prefer Coda for MacOS over the Coda iOS App, not to speak of my recent efforts with Swift/Xcode for which there are no viable options available for iOS at all.
What will I miss?
The one thing that is definitely faster and more efficient on the iPad Pro is reading and marking up PDFs. Although regular web surfing and watching videos is very comfortable on the iPad while sitting on the sofa or lying in bed, I can live without it. Reading however ist much more comfortable on the iPad and is the most important feature I am about to miss.
I read a lot of documents, ranging from scientific journals and magazine articles to project reports and strategy documents among other things. I really enjoyed Papers for iPad (the best scientific reading and reference managing app I know – with still ample room for improvements I might add) and often used Dropbox in conjunction with Adobe Acrobat or GoodNotes 4. Papers is available for the MacOS as well, so everything is synced but I am still missing the comforts of reading on an iPad.
I am confident to be better off with the Macbook Pro as long as the pro apps do not offer more pro features on iOS. But still I am not sure wether the pain with the Macbook Pro while reading will be so intense over the next few months, that I might have a look at iPads once more down the road.
When I was talking about my iPad Pro desktop replacement experiment, I mentioned Workflow, a powerful automation tool I use for tasks of many kinds on the iPad and iPhone. It lets you connect various features of many iOS apps in an easy to use interface that often reminds me of Apple Automator on the Mac, an application that Apple is slowly fading out in my opinion… or at least that is what I thought.
As it turned out, Apple just bought Workflow in March 2017, giving me new hope for more professional capabilities on iOS devices. Right now, the app provides the easiest way to generate workarounds for the various restrictions of many system and third party apps on iOS. For many things that are simple to do on a desktop machine, tasks need to be distributed between several iOS apps and chained together. Doing this manually takes forever, with Workflow it only takes longer than on a desktop machine.
With the acquisition I am hoping for a deeper integration into iOS that would allow for easier usage of workflows within and between apps. Also, I would consider it a good idea to broaden the number of preconfigured workflows to specifically target typical desktop tasks. If Apple is really serious about the iPad as desktop replacement, there is still much left to be done.
So I am looking forward to whatever will happen next.
Well, it has been a few months now and so far I did not regret my decision. I opted for an iPad Pro 9,2″ with an Apple Pencil and a backlit Logitech CREATE Smart Keyboard to explore a post PC setup for professional work once more. The setup is complemented by my iPhone 6S and Apple Watch. I plan to try it for at least 6 months and then decide whether to buy a Macbook/Macbook Pro or stick with it. So far, I think this might in fact change my entire tech outfit.
Back in 2010, when the original iPad was introduced, I was thrilled by the possibilities advertised and switched from my MacBook Pro to an iPad and tried to get everything done on tablet exclusively. Back then, I was working at Scholz & Friends as was involved in project management and corporate change management. I just implemented Google Apps for Work at the entire agency network and mainly used web based tools such as Google Docs, Google Spreadsheets, Things, some Adobe Products etc.
The main issues back then were performance related (lag when switching apps, unusable clipboard functionality, no multitasking, etc.) and problems while integrating with agency toolchains and workflows with the Adobe Creative Suite, PowerPoint and Apple Keynote. Although the iPad had proven to be a very portable device and great for presenting, it quickly failed the test of being able to substitute a full fledged Mac as a professional working tool. Still I tried it for almost 6 months, so I am pretty confident about what I liked and missed.
When the iPhone 6 Plus came out, I wanted to try it out, so I could get rid of the iPad Mini. Since I mostly used it for reading, it seemed like the larger iPhone might be a good way to reduce the number of devices. I was so wrong. The iPhone 6 Plus was the worst iPhone experience I had so far. I wrote up some notes on that some time ago and couldn’t wait for the iPhone 6S, which for some reason still is my current iPhone. Although far bigger than on older iPhone models, the iPhone 6S screen size doesn’t suit me personally for reading longer texts, so I am kind of back to reading serious texts on my Mac. (I might still try out the iPhone 7S for the dual camera setup, which I think is pretty neat).
The iPad Pro
When the large iPad Pro was announced in 2015, I was amazed by its performance benchmarks and the perspective the device holds for creative professionals. Still, when I took a looked at the device and held in my hands, I was sure it wasn’t right for me. It’s too big, too heavy and doubtful as a game changer to the way I used computers before.
In March 2016 though, Apple introduced the iPad Pro 9,2″, a smaller version of its bigger brother. Without going too much into technical details, it is basically the same iPad in a smaller iPad Air like size. The small iPad Pro comes with some additional features, such as the astonishing truetone display technology and the downside of just 2GB of RAM instead of 4GB in the larger iPad Pro. So what’s the difference for me you ask? Basically, it changes everything.
I must admit, I am not sure if I would love an iPad Pro in even smaller iPad Mini like size even more. Still, I think this is not only the best iPad (and tablet for that matter) that you can buy today, it opens another angle to a post PC professional working environment for me. Among many others, Walt Mossberg to think so too and wrote up the best “iPad as a Laptop replacement” review in my opinion.
What do I do with it?
Nowadays, I read a lot in a professional capacity, ranging from scientific journals and magazine articles to endless project reports, technical requirement lists and strategy documents among many other things. Also, I am more on the move than ever before, traveling a lot, communicating mostly via mail, instant messages/chat (far less #slack as one would imagine) and collaborating on documents with cloud based tools such as G Suite (formerly Google for Work) and more recently iCloud (Keynote and Pages mostly). Since most of my daily tools are highly optimized for mobile usage, I am confident not to miss out on anything over using a desktop machine.
The real benefit comes with reading documents (mainly PDFs). For years I have been trapped again behind my desktop screen, reading and marking PDFs, scrolling through comments etc. all while sitting at a desk or in a somewhat uncomfortable pose with the laptop on my lap. With the Apple Pencil and the high performance iPad Pro, for the very first time it feels like I am actually faster on the iPad than on a regular Mac and in fact faster than on paper.
I especially like Workflow, an app that allows you to choose from or create automation workflows to optimise seemingly long click-thru processes on the iPad. It feels like Automator for Mac, an application than Apple seems to be fading out slowly.
Of course there are more apps I use on the iPad, but they are the usual suspects for communication, media consumption, travel, shopping etc.
Although there is still ample room for improvements for efficient ways to do complicated things on the iPad, there is far more than can be done than I would have expected a few years ago. I will let you know, how it goes from here.