I just moved to Naples, Italy

Napoli - view from castel sant' elmo
Napoli – view from castel sant’ elmo

Since the beginning of October 2017, I have been living in Naples, Italy, with my girlfriend. Many people say Rome is Italy’s heart and Napoli is its soul, so I will report back on that. While joining the Apple Developer Academy Master Class, continuing my PhD research and working on some projects remotely, we plan to travel around Campania and the Amalfi coast to make the most out of the trip.

So far I can attest to the many reports of Napoli being busy, loud and somewhat messy while being unique, picturesque and enjoyable at the same time. With sunny days and temperatures around 25° Celsius it is a quite nice place to be in October. As I expect the winter to be pretty mild, I am looking forward to an unique experience over the next few months.

Also, I am pretty sure that I have never eaten any tomatoes quite like those to be found around here. They are called “Pomodorino del Piennolo del Vesuvio” or just Pomodorino Vesuviano, are available at almost every shop one can go to and are just awesome.

Over the next few weeks, I will report back with some more impressions from the Amalfi coast and the area of Campania and might elaborate a little on why I joined the Apple Developer Academy.

Virtual Drumming with Freedrum

I recently received the Freedrum virtual drumming kit, which was one of the most interesting kickstarter campaigns over the last few years for me personally. I was supposed to get it for my birthday and have been waiting for quite some time to try it out.

freedrum


Freedrum sensors as MIDI controlers

Basically Freedrum created motion sensors with bluetooth connectivity that can be attached to drum sticks as well as shoes for tracking hand and foot movement. The sensors are connected via bluetooth to a mobile device, an iPhone 7 in my case. With the corresponding iOS app the sensors can be calibrated and allocated to right and left hand as well as right and left foot. One might also use the Android app, the Windows 10 or the MacOS app instead.

The connected sensors can then be used to control a MIDI instrument in apps such as Garage Band, Logic X Pro, Ableton Live 9, DM1 Drum Machine, Groovebox etc. and utilised to play virtual drum sets. For people traveling a lot this might be a good option to keep on grooving on the road. Although Freedrum advertises the sensors in live band situations, I somewhat doubt that this will be a dominant usage for the devices. Since I am living in an apartment with no option to play a analog or electronic drum set, the sensors are a nice option to keep practising.

Although I was pretty excited in the beginning, the sensors lack functionality and the software still seems to be pretty beta. I am willing to wait a few more months for updates and keep you updated. Until then, you might want to check them out for yourself… In any case, it is an awesome idea.


Some notes on notes

As far as taking notes go, I am not sure what the best setup might be for me. Although I consider the iPad Pro and Apple Pencil to be the best digital option I have used so far, I was still not getting rid of paper based notes. This is a pain more often than not, since it takes a long time to digitise the notes in an efficient way. This might not be necessary in any case or for all notes, but still more often than one might think.

notes

Since I ditched my iPad Pro for a Macbook Pro anyway, I am back to the issue of finding a solution that works for me. Even sticking with paper based notes won’t do the trick because whenever I start to use a notebook, I stop using it at some point due to the technology gap.


There are many options

Since I am deeply committed to the Apple ecosystem (not just emotionally), the Lenovo Love Book is nothing I even want to try. Also, I am not convinced by options such as the Moleskine Smart Writing Set (although I would be willing to try it at a much lower price point), Evernote Notebooks (in collaboration with Moleskine), Livescribe Smart Pen, IRISNotes 3 Smart Pen or even the beautiful but not so feature-rich Augmented Paper by Montblanc (which apparently is utilising Wacom technology).

If only this would work, but it doesn’t. Although the pen seems to work quite well, the Montblanc companion iOS app lacks features to use the product in an efficient way and there is no convenient way to transfer the notes to a desktop machine. There are many other digital note taking options to choose from of course, all of which are not meant for me.


reMarkable

The only thing I really like so far is the reMarkable tablet. It is a sunlight readable, monochrome electronic ink tablet with a canvas display at 226 DPI and a promised latency below 60ms and most importantly paper-like surface friction. It claims to be the solution to all of my problems:

“The paper tablet for people who prefer paper. Here to replace your notebooks, sketchbooks and printouts. Paper-like reading, writing and sketching with digital powers.” Source: reMarkable.com


Compared to an iPad the features are very limited of course. But still it seems to fit my needs in terms of reading and taking notes. Unfortunately, it will be quite pricy with $719 and a limited time offer of $479 until the product’s introduction in fall 2017. Without trying it out for myself I am not willing to take the risk of ordering it right away. 

The team bypassed kickstarter and just offered pre-orders on the product’s website to finance its development, which is why I have doubts whether the reMarkable tablet can actually deliver what it promises. The preliminary reviews are quite good, so I will definitely give it try once it hits local stores.

This might lead to an update on taking notes. We will see.

Update on working with an iPad Pro

Back in November 2016 I wrote about my decision to work with an 9,7″ iPad Pro exclusively. I stopped using any other computer, sold all my Mac equipment and only kept the accompanying Apple Watch and iPhone. I opted for a Logitech CREATE keyboard and the Apple Pencil and hoped that this step might change my entire tech outfit.

iPad Pro and Apple Watch

I kept using this setup for about 9 months and was quite satisfied with the iPad Pro’s performance even under advanced workloads. Over the last months I traveled quite a lot and considered the iPad Pro a tolerable load despite the bulky keyboard enclosure. It truly was a glimpse at the post-pc era and almost felt like I could finally make it happen.

-> tl;dr


Back to the Macbook Pro

Still I decided to sell the iPad Pro and go back to working with a regular Mac. I did a 2 week test run with Apple’s 12″ Macbook (before the hardware update announced during WWDC 2017) and although I really like the form factor and rosé gold option, the performance was rather disappointing. So in the end, I ended up were my journey began, with a 13″ Macbook Pro. So why you ask?

Among the main reasons are things like app switching, sandboxed data silos, drag and drop and more importantly limited functionality in pro apps. During WWDC 2017 Apple announced new features for iOS 11 on the iPad, such as the Files app (potentially solving some of the pain surrounding sandboxing), the new dock and drag and drop implementation. I think these are overdue features and I highly appreciate the effort towards a more pro operating system. Still I think there is a lot to be done in order to make the iPad a true desktop replacement (… unfortunately I might add).


Workflows on the iPad Pro

For one I would have expected that Apple’s acquisition of Workflow would enrich the possibilities for advanced work on the device. But so far, no improvements are in sight… and this is a compromise to begin with. The Workflow app allows the automatisation of long click-through processes, which is all good but the problem is that automation is required for rather simple stuff in order to make up for lost time in comparison to working on a desktop machine.

The more app switching and file manipulation is involved, the longer everything takes. This is not due to the iPad Pro’s computing power (which is amazing), the user input in iOS just takes forever compared to MacOS. This is no issue while surfing the web or writing a blog post but even creating keynote presentations with loads of images and videos from the web takes much longer than it should.

Simplest image editing involves various apps and might even entail several up- and downloads to cloud storage solutions such as iCloud, Dropbox or Google Drive. Not considering data plan implications, this takes forever and more often network issues disrupt the process wether you are using the workflow app or doing it manually.

ACERE 2017 slides


Pro Apps on the iPad Pro

And than there are pro apps… or rather lack thereof. Although the iPad Pro is advertised as a desktop replacement device and surely delivers in terms of computing power, memory and battery life, most developers of 3rd party pro apps are falling short of delivering desktop class functionality to their apps. Also many web based solutions are not working properly in either Chrome or Safari on iOS, making advanced edits difficult (e.g. Google Spreadsheets, Dexter or even WordPress).

The apps I used (or had to use) range from Keynote, Microsoft Office and iMovie to Adobe Creative Cloud Apps, AutoCAD and Omnigroup apps to name a few. All of these lack features they provide on a desktop machine and all of them take much longer for many similar tasks even if their UI is highly optimised for touch interaction and Apple Pencil input.

In addition I had to do some coding over the past few months and got tired of the limited options in iOS apps. Even for little css/js edits I prefer Coda for MacOS over the Coda iOS App, not to speak of my recent efforts with Swift/Xcode for which there are no viable options available for iOS at all.


What will I miss?

The one thing that is definitely faster and more efficient on the iPad Pro is reading and marking up PDFs. Although regular web surfing and watching videos is very comfortable on the iPad while sitting on the sofa or lying in bed, I can live without it. Reading however ist much more comfortable on the iPad and is the most important feature I am about to miss.

ACERE 2017 schedule

I read a lot of documents, ranging from scientific journals and magazine articles to project reports and strategy documents among other things. I really enjoyed Papers for iPad (the best scientific reading and reference managing app I know – with still ample room for improvements I might add) and often used Dropbox in conjunction with Adobe Acrobat or GoodNotes 4. Papers is available for the MacOS as well, so everything is synced but I am still missing the comforts of reading on an iPad.


tl;dr

I am confident to be better off with the Macbook Pro as long as the pro apps do not offer more pro features on iOS. But still I am not sure wether the pain with the Macbook Pro while reading will be so intense over the next few months, that I might have a look at iPads once more down the road.

Apple acquired Workflow – The powerful workflow automation tool for iOS

When I was talking about my iPad Pro desktop replacement experiment, I mentioned Workflow, a powerful automation tool I use for tasks of many kinds on the iPad and iPhone. It lets you connect various features of many iOS apps in an easy to use interface that often reminds me of Apple Automator on the Mac, an application that Apple is slowly fading out in my opinion… or at least that is what I thought.

Workflow iOS app
Workflow iOS app

As it turned out, Apple just bought Workflow in March 2017, giving me new hope for more professional capabilities on iOS devices. Right now, the app provides the easiest way to generate workarounds for the various restrictions of many system and third party apps on iOS. For many things that are simple to do on a desktop machine, tasks need to be distributed between several iOS apps and chained together. Doing this manually takes forever, with Workflow it only takes longer than on a desktop machine.

With the acquisition I am hoping for a deeper integration into iOS that would allow for easier usage of workflows within and between apps. Also, I would consider it a good idea to broaden the number of preconfigured workflows to specifically target typical desktop tasks. If Apple is really serious about the iPad as desktop replacement, there is still much left to be done.

So I am looking forward to whatever will happen next.

Working with an iPad Pro

Well, it has been a few months now and so far I did not regret my decision. I opted for an iPad Pro 9,2″ with an Apple Pencil and a backlit Logitech CREATE Smart Keyboard to explore a post PC setup for professional work once more. The setup is complemented by my iPhone 6S and Apple Watch. I plan to try it for at least 6 months and then decide whether to buy a Macbook/Macbook Pro or stick with it. So far, I think this might in fact change my entire tech outfit.

-> tl;dr

iPad Pro and Apple Watch
iPad Pro and Apple Watch

Memories from the first iPad

Back in 2010, when the original iPad was introduced, I was thrilled by the possibilities advertised and switched from my MacBook Pro to an iPad and tried to get everything done on tablet exclusively. Back then, I was working at Scholz & Friends as was involved in project management and corporate change management. I just implemented Google Apps for Work at the entire agency network and mainly used web based tools such as Google Docs, Google Spreadsheets, Things, some Adobe Products etc.

The main issues back then were performance related (lag when switching apps, unusable clipboard functionality, no multitasking, etc.) and problems while integrating with agency toolchains and workflows with the Adobe Creative Suite, PowerPoint and Apple Keynote. Although the iPad had proven to be a very portable device and great for presenting, it quickly failed the test of being able to substitute a full fledged Mac as a professional working tool. Still I tried it for almost 6 months, so I am pretty confident about what I liked and missed.

iPad Keynote Remote
iPad Keynote Remote

iPhone 6 Plus vs. iPad Mini

Over the years I bought several other iPads, mainly for media consumption (watching videos, browsing the web, reading blogs and books) and playing games. For some time I used an iPad to work with Garageband or to control Apple Logic audio with virtual DAW controller apps or the Logic Remote app. I used the iPad Mini for quite some time as well, since it was very portable and a good compromise between an iPhone and a MacBook Pro (my all time setup for many years).

When the iPhone 6 Plus came out, I wanted to try it out, so I could get rid of the iPad Mini. Since I mostly used it for reading, it seemed like the larger iPhone might be a good way to reduce the number of devices. I was so wrong. The iPhone 6 Plus was the worst iPhone experience I had so far. I wrote up some notes on that some time ago and couldn’t wait for the iPhone 6S, which for some reason still is my current iPhone. Although far bigger than on older iPhone models, the iPhone 6S screen size doesn’t suit me personally for reading longer texts, so I am kind of back to reading serious texts on my Mac. (I might still try out the iPhone 7S for the dual camera setup, which I think is pretty neat).

Reading on iPhone 6 Plus
Reading on iPhone 6 Plus

The iPad Pro

When the large iPad Pro was announced in 2015, I was amazed by its performance benchmarks and the perspective the device holds for creative professionals. Still, when I took a looked at the device and held in my hands, I was sure it wasn’t right for me. It’s too big, too heavy and doubtful as a game changer to the way I used computers before.

In March 2016 though, Apple introduced the iPad Pro 9,2″, a smaller version of its bigger brother. Without going too much into technical details, it is basically the same iPad in a smaller iPad Air like size. The small iPad Pro comes with some additional features, such as the astonishing truetone display technology and the downside of just 2GB of RAM instead of 4GB in the larger iPad Pro. So what’s the difference for me you ask? Basically, it changes everything.

I must admit, I am not sure if I would love an iPad Pro in even smaller iPad Mini like size even more. Still, I think this is not only the best iPad (and tablet for that matter) that you can buy today, it opens another angle to a post PC professional working environment for me. Among many others, Walt Mossberg to think so too and wrote up the best “iPad as a Laptop replacement” review in my opinion.

What do I do with it?

Nowadays, I read a lot in a professional capacity, ranging from scientific journals and magazine articles to endless project reports, technical requirement lists and strategy documents among many other things. Also, I am more on the move than ever before, traveling a lot, communicating mostly via mail, instant messages/chat (far less #slack as one would imagine) and collaborating on documents with cloud based tools such as G Suite (formerly Google for Work) and more recently iCloud (Keynote and Pages mostly). Since most of my daily tools are highly optimized for mobile usage, I am confident not to miss out on anything over using a desktop machine.

The real benefit comes with reading documents (mainly PDFs). For years I have been trapped again behind my desktop screen, reading and marking PDFs, scrolling through comments etc. all while sitting at a desk or in a somewhat uncomfortable pose with the laptop on my lap. With the Apple Pencil and the high performance iPad Pro, for the very first time it feels like I am actually faster on the iPad than on a regular Mac and in fact faster than on paper.

Apps I use

For this I mainly use apps such as Papers (the best scientific reading and reference managing app I know) and sometimes Dropbox in conjunction with Adobe Acrobat or GoodNotes 4. For reading blogs I still use Feedly and social updates are managed through buffer. The only other news app I use is The New York Times (NYT), for which I actually have a subscription, the only newspaper subscription I ever had in my life.

Other apps I use for taking notes or writing are Scannable in conjunction with Evernote (although I secretly want a Fujitsu ScanSnap scanner to finally get rid of all the remaining paper in my house), Apple Notes, iA Writer and Coda. I also use Paper 53 (highly optimized for Apple Pencil in my opinion), Adobe Photoshop Express, Adobe Sketch and Adobe Comp (Layouts, Wireframes, Mockups) to some extend.

I especially like Workflow, an app that allows you to choose from or create automation workflows to optimise seemingly long click-thru processes on the iPad. It feels like Automator for Mac, an application than Apple seems to be fading out slowly.

Of course there are more apps I use on the iPad, but they are the usual suspects for communication, media consumption, travel, shopping etc.

tl;dr

Although there is still ample room for improvements for efficient ways to do complicated things on the iPad, there is far more than can be done than I would have expected a few years ago. I will let you know, how it goes from here.

 

How the Apple Watch (somewhat) changed my life

When Tim Cook introduced the Apple Watch, I was very excited and enthusiastic, as any good Apple fanboy should have been. This blind enthusiasm and the desperate need for something new to change the world was not impaired by the watch’s price tag in any way. Since we all know that Apple is working on becoming a luxury brand, everything seemed pretty reasonable for a paradigm shifting, game changing new device that would redefine time itself. For some reason, I opted for a Apple Watch Sport with a 42mm wristband and could resist the urge to choose the stainless steel version for just twice the price.

Trying on the Apple Watch - 4

 

Not much happening with the Apple Watch

Now, after almost 11 month and the recent Apple Watch OS 2.1 updates, things are still pretty slow with the Apple Watch. I am not talking about somewhat disappointing sales figures Apple is not really talking about for some reason (although these numbers seems to be growing and the Apple Watch will be great business in the end), but rather the slow adoption of the ecosystem by third party app developers. Up until today, there is basically no app whatsoever I am using on the Apple Watch apart from Apple’s own system apps. And I feel like I tried them all. Sure, 1Password, Airbnb, Camera+, DriveNow, eBay, Evernote, Foursquare, Lufthansa, Things, Uber, Withings and Yelp have updated their apps for Apple Watch, as did many others. But whatever they are doing, it’s not much. In addition the apps are so slow, it takes them forever to load and any potential advantage over taking out the iPhone and starting the apps gets lost on the way.

Here are a few screenshots of some apps I use on my iPhone. Make up you own mind wether their Apple Watch implementation blows your mind:

 

Still the Apple Watch changed everything for the better…

Although I am deeply disappointed by the Apple Watch ecosystem so far, I am still more than happy with my purchase. Finally I have full body contact with an Apple device. Apart from that, I enjoyed the sketch feature for a few weeks but it wore off pretty fast. What didn’t wore off, however, was how I use the Apple Watch for notifications. And this changed everything for me.

Until before I was constantly checking my iPhone for news updates, message notifications and all that stuff just because of the fear of missing out. I could have deactivated most notifications on my iPhone, but I really like their way of keeping me informed without having to start a bunch of apps. So basically I suffered through buzzing notifications every day for years. Also this led to me (and everyone else for that matter) being constantly on the phone, isolating myself from social interactions in some way.

With the Apple Watch I can basically use a different notification scheme, allowing me to focus only on the most important messages. That means turning most notifications off. Now my iPhone is in silent mode most of the day, not vibrating anymore. Anything that might be of real importance to me will come through to the Apple Watch, everything else just has to wait until I actually use the iPhone.

The results are: I am using the iPhone far less than before and I am not taking it out of my pocket while in meetings ever since. This is a liberating feeling, I can tell you that much. It allows a whole new level of concentration on the moment. In addition I also feel much more calm, since I  filtered out so much noise. It’s a huge improvement over how thing where before. This sounds like a tiny little issue, but in fact it changed my daily routine for good and for the better. This alone was totally worth buying the Apple Watch.

 

… even without wearing it

In addition I might add, that I haven’t worn wrist watches in the past years, although I really like them as a fashion statement. This led to me forgetting to put on the Apple Watch from time to time. Since I arrived in Sydney I left it at home to save my wrist from the otherwise unavoidable tan lines. The most interesting part ist, that although I haven’t worn the Apple Watch in almost 4 weeks now, I didn’t change my iPhone routine. This might be great. So even if things don’t pick up with the Apple Watch in the future, I broke my terrible iPhone habits… hopefully for good.

Adobe killed Flash, finally…

Last week Adobe announced to rename Flash Professional CC to Animate CC in 2016. In addition Adobe recommends to use modern technology standards such as HTML5 and WebGL. After many years of “Flash ain’t dead yet” this might finally be the beginning of its last chapter.

 

This might be a good time to take a look at Steve Jobs’ open letter “Thoughts in Flash” from 2010.

“Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.

[…]

New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.”

Source: “Thoughts in Flash” – Steve Job. April, 2010

Looks like they finally got the message.

Apple as a Service – What A Monthly Tech Outfit Subscription Model Could Look Like

Apple - get an all access pass

Source: Apple Music Membership – Apple.com

Apple has indeed changed very much over the years. I don’t want to talk about what happened in the 80ies or 90ies or how Steve Jobs saved the company. I also don’t want to talk about the iPod or the even bigger iPhone and iPad era. Neither do I want to point out how Apple might be changing since Steve Jobs passed away. That has been said and discussed abundantly. Recently I started thinking more and more about Apple’s rapidly growing software and services business with its subscription models.

“Once upon a time, Apple was a hardware company that also maintained a software and media ecosystem since it helped drive purchases of Macs, iPods and more. But over the years, the software and services side of the business has become increasingly important, and CEO Tim Cook even went so far as to state out right that Apple is “not a hardware company.” Not once, but twice.”

Source: Tim Cook Talks Up Apple Software And Service: ” We Are Not A Hardware Company” – techcrunch


 

Subscription Models

Quite obviously, I couldn’t agree more. iTunes, Apps, movie rentals and recent subscription services such as Apple Music are making up for a substantial share of Apple’s revenue. Most interesting are developments with the subscription models, I think. These services provide a steady and projectable revenue stream and might be very appealing in contrast to regular sales, which are more volatile even for Apple.

That’s probably why Apple is experimenting more with subscription based models for a variety of their products. There is iCloud storage, which is becoming more and more affordable, and Apple Music with family options but thats far from it. Apple also introduced a subscription model for the iPhone, the iPhone Upgrade Program, basically allowing customers to get a new iPhone each year for a premium starting at $ 32.41 per month for the smallest iPhone version. Apple is offering up to 0%  financing and leasing models for creative professionals and businesses as well, which could be considered as kind of subscription like as well.

iPhone Upgrade Program

Source: iPhone Upgrade Program – Apple.com


 

Apple Outfit on a Monthly Subscription

Apple could be offering subscription like models for every product they have, converting much of their regular sales revenues into projectable continues revenues. And since we are talking about Apple, they would not be not aiming for a $ 9.99 $ per month target, not even $ 99.99 if you think about it.

Take into consideration my current Apple outfit, which is far from high end compared im my opinion. I use a high end Macbook Pro 13″ Retina, a iPhone 6S 64 GB, an iPad Mini 4 64 GB, an Apple TV 64 GB, an Apple Watch, another moderately pimped Mac Mini, a Thunderbolt Display and some amount of adapters and software in addition to an Apple Music and iCloud storage subscription. Even if I consider yearly updates for the iPhone and updates for the Macbook Pro and everything else every 3 years (which I consider to be very conservative), it amounts to quite some money.

Based on current Apple product pricing (November 2015) in the US, this would amount to $ 9,137.16 over a 3 year period, not considering potential returns from reselling used products. But in fact, this might not be possible in a subscription model if things turn out the way they do with the iPhone Upgrade Program, where you are required to return the iPhone to Apple when receiving the newer version, as far as I understand it.

  • Macbook Pro 13 Retina 3.1 GHz, 16 GB memory, 1 TB flash storage = $ 2,699
  • iPhone 6S 64 GB = $ 649
  • iPhone 6S 64GB Upgrade Program = $ 36.58/month x 36 = $ 1,316.88 (basically 2 additional iPhones)
  • iPad Mini 4 64GB Wifi + Cellular = $ 629
  • Apple TV 64 GB =  $ 199
  • Apple Watch Sport 42mm = $ 399
  • Mac Mini 3.0 GHz, 16 GB memory, 1 TB fusion drive = $ 1,399
  • Thunderbolt Display = $ 999
  • Adapters & Software = $ 200
  • Apple Music Family = $ 14.99/month x 36 = $ 539.64
  • iCloud storage plan 200 GB = $ 2.99 /month x 36 = $ 107.64

This insanely sum would come down to $ 253.81 per month. This is without tax and without any interest for a service offering like this. I would suppose if Apple adds Apple Care and other support coverages, it would be even more. On the other hand, there might be discounts and various other factors, which could reduce sum considerably. Anyway, a conceivable Apple as a Service subscription service might come down to something of a medium 3 digit amount of $$$ per month easily, even with just a moderate Apple outfit. Just consider a creative professional using an upscale iMac or Mac Pro outfit with some additional peripherals.

Taking Apple’s huge profit margin into consideration (up from 1.23% in 2003 to 21.60 % in 2015), Apple might in fact be able to offer services like this for a select group of customers and could provide products in advance, collecting its revenue over the installment of the service.

In any case, it was kind of shocking to sum up the amount of money I spend on Apple products each year. Compared to any other subscriptions I have, this is definitely the most expensive one. But still, I wouldn’t want to miss out on any part of it.

Powermat Wireless Charging at Starbucks in Palo Alto

I recently went to Starbucks in Downtown Palo Alto for some Frappuccino to kill some time. While waiting for the hours to pass, surfing the web on my iPhone, I ran out of power quickly. This is when I noticed the Powermat wireless charging stations they offered in the store. This is how it works:

“Powermat lets you power your phone without wires or cords or worries. Simply visit one of our Powermat locations. They’re easy to find using our app. Plug in your Ring and place on a Powermat Spot to start charging.

When plugged into your phone and placed on a Powermat Spot, the Powermat Ring wirelessly recharges your battery. Powermat charges your devices just as fast as a cord, while being conveniently within reach (no more crawling around looking for outlets). The Powermat Ring comes in multiple colors and fits all Android and iPhone mobile devices.”

Well, I appreciate the effort and can say after some issues with the loading mechanism stopping when the iPhone goes to sleep, I was able to recharge my iPhone 6 Plus. There were only a few tables equipped with the Powermat Spots, so I also had to wait until a ring became available. Apparently many people are still using the old 30-pin iPod connector since they had far more of those rings than for lightning connectors. For some reason they also had usb connectors for Android user, but I didn’t see any at this particular Starbucks. Anyway, the charger worked well enough.

The main issue with this type of charging station is that I can’t really use my iPhone while charging. If the iPhone moves just a little, charging gets interrupted. So even when using the iPhone lying on the table, it hardly possible to keep charging. I suppose preinstalled cable based charging outlets would provide a better service for Starbucks’ customers and would work better. But that’s not very innovative and that’s what Palo Alto is all about, right?