Marketing

Guy Kawasaki's Remarkable People Podcast

Remarkable People Podcast by Guy Kawasaki

Over the years, I have shared various talks and reviewed 2 books by Guy Kawasaki. I really like his view on the technology world and consider him to be one of the most inspiring sources around differentiation, evangelism and marketing in general. Also, I honestly believe he is a great Mensch and follow him with anticipation for his next move. Now, in December 2019, Guy Kawasaki started a podcast. It’s the first time for him and although podcasts are the […]

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Guy Kawasaki - Wise Guy - book cover

Wise Guy by Guy Kawasaki

Recently I received a review copy of Guy Kawasaki latest book, Wise Guy. It is his 14th book and a biographical account of his life combined with tangible key learnings and little pieces of wisdom to be shared. I also reviewed The Art of the Start 2.0 a few years back, so I was happy to be a reviewer again. As most of you know, Guy was chief evangelist of Apple and still keeps busy as an executive fellow at […]

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Friedrich Liechtenstein - Mein Leben - Super

Friedrich Liechtenstein – Super Geil

I went to a book reading event during the Altonale Festival at the Stilwerk in Hamburg where Friedrich Liechtenstein was reading from his book “Super: Mein Leben”. The long standing experimental artist, comedian and musician reached mass audience popularity with an advertising campaign by EDEKA called “Supergeil” in 2014. A year later, EDEKA produced a second ad with Friedrich Liechtenstein called “Mann zieht blank” which was significantly less successful, but still quite entertaining. It has been removed from the official […]

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Trying on the Apple Watch - 2

Trying on the Apple Watch

Starting today, the Apple Watch can be preordered online and is available for try-on-sessions in local retail stores with an appointment. Appointments can be made on online or via the Apple Store iOS App since 9:01 AM this morning (April 10 2015). Apparently things are not as bad as expected, since I got a slot at 11 AM and the store was far from crowded. Looks like the demand is not that crazy after all. I really like the way they chose […]

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Pipes Apple Watch Demo

Apple Watch by Pipes News – Apple Watch Demo

Mix Your Watch

Mix Your Watch! – try out all available Apple Watch options

Just a few days before the upcoming Apple Event on March 9 2015, there is a way to try out all available options of the Apple smartwatch. Try it out.

Guy Kawasaki - The Art of the Start 2.0

The Art of the Start 2.0 by Guy Kawasaki

A few days ago, I received a review copy of Guy Kawasaki ’s latest book, an updated and mostly rewritten version 2.0 of The Art of the Start, his bestselling book from 10 years ago. As most of you know, Guy was an advisor to the Motorola business unit of Google and chief evangelist of Apple and still keeps busy as an executive fellow at the Haas School of Business at U.C. Berkeley and a Venture Capitalist. The 64% longer […]

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Shot on iPhone 6

Shot on iPhone 6

Apparently, there is a new showcase of photos taken with iPhone 6 on Apple’s Homepage. According to news at at macrumors.com it is just the beginning of a larger campaign:

“[…] involving 77 photographers, 70 cities and 24 countries. Apple will be featuring photos taken with an iPhone 6 in print media, transit posters and billboards across the world.”

Source: Apple Showcases ‘Shot on iPhone 6’ World Photo Gallery on Homepage

iAd Producer

Building iAds with Apple’s iAd Producer

Apple has introduced a new software tool for developers within marketing contexts: iAd Producer. It enables anyone to create iAd banners without any coding experience. The tool is available to members of the iOS developer program. iAd Producer makes it easy for you to design and assemble high-impact, interactive content for iAd. iAd Producer automatically manages the HTML5, CSS3 and JavaScript behind your iAd to make creating beautiful, motion-rich iAd content as easy as point and click. For advanced developers, […]

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