Trying on the Apple Watch

Starting today, the Apple Watch can be preordered online and is available for try-on-sessions in local retail stores with an appointment. Appointments can be made on online or via the Apple Store iOS App since 9:01 AM this morning (April 10 2015).

Apparently things are not as bad as expected, since I got a slot at 11 AM and the store was far from crowded. Looks like the demand is not that crazy after all. I really like the way they chose to display the watch and must admit that trying it on is the most personal shopping experience at Apple’s stores yet. Any edition of the watch just looks great, although one might opt for the pricier versions in terms of variety and style options. But still, the rubber silicon whatever wristbands of the Sport edition feel far better than expected. Anyway, I am hooked and will be preordering today… an Apple Watch Sport in black, I might add.

Apple Watch by Pipes News – Apple Watch Demo

Apple Watch by Pipes News

The Art of the Start 2.0 by Guy Kawasaki

A few days ago, I received a review copy of Guy Kawasaki ’s latest book, an updated and mostly rewritten version 2.0 of The Art of the Start, his bestselling book from 10 years ago. As most of you know, Guy was an advisor to the Motorola business unit of Google and chief evangelist of Apple and still keeps busy as an executive fellow at the Haas School of Business at U.C. Berkeley and a Venture Capitalist.


The 64% longer version 2.0 of his “Time-Tested, Battle-Hardened Guide for Anyone Starting Anything” provides insights and advice on how to start a company with lots of updates around topics such as social media, crowd founding, cloud infrastructure etc. As I read most of Guy’s books, I can say it basically is the latest and up to date collection of his tips & tricks, distilled though decades of his experience.

Most stories are well known to me from his talks or previous books. Still, I enjoyed reading it and consider his insights to be both true and compelling. His stories and remarks on creating meaning vs. pitching business plans, the 10-20-30 rule and his get going approach are enjoyable to his day.

If you are interested, I recommend checking out “The Art of the Start 2.0”, available on March 3 2015 and some of his many keynote speeches on Youtube, all of them being quite entertaining.

Shot on iPhone 6

Apparently, there is a new showcase of photos taken with iPhone 6 on Apple’s Homepage. According to news at at it is just the beginning of a larger campaign:

“[…] involving 77 photographers, 70 cities and 24 countries. Apple will be featuring photos taken with an iPhone 6 in print media, transit posters and billboards across the world.”
Source: Apple Showcases ‘Shot on iPhone 6’ World Photo Gallery on Homepage

IKEA’s new return policy works as advertised

IKEA started accepting returns with no time limit from August 25 2014 with full cash refund. That’s quite nice marketing and I am sure there will be even more returning customers now with only very few of them ever making use of this new policy.

So, I tried it… and I can attest, it works as advertised (although I must admit, I did not stretch the “no time limit” that much).