Tag: advertising

Guy Kawasaki's Remarkable People Podcast
Posted on: December 5, 2019 Posted by: mprecke Comments: 0

Remarkable People Podcast by Guy Kawasaki

Over the years, I have shared various talks and reviewed 2 books by Guy Kawasaki. I really like his view on the technology world and consider him to be one of the most inspiring sources around differentiation, evangelism and marketing in general. Also, I honestly believe he is a great …

Guy Kawasaki - Wise Guy - book cover
Posted on: February 26, 2019 Posted by: mprecke Comments: 0

Wise Guy by Guy Kawasaki

Recently I received a review copy of Guy Kawasaki latest book, Wise Guy. It is his 14th book and a biographical account of his life combined with tangible key learnings and little pieces of wisdom to be shared. I also reviewed The Art of the Start 2.0 a few years …

Posted on: June 20, 2016 Posted by: mprecke Comments: 0

How Recent Changes In The Social Media Landscape Further Compromise News Corporations’ Efforts To Monetise Their Social Referral Traffic

This essay will elaborate on recent changes in the social media landscape, specifically changes in social traffic referrals and the persistence of social media, and their subsequent implications for digital business models of newspaper publishers. Taking into consideration that social referral traffic is becoming the main source of referral traffic …

Posted on: March 3, 2015 Posted by: mprecke Comments: 1

The Art of the Start 2.0 by Guy Kawasaki

A few days ago, I received a review copy of Guy Kawasaki ’s latest book, an updated and mostly rewritten version 2.0 of The Art of the Start, his bestselling book from 10 years ago. As most of you know, Guy was an advisor to the Motorola business unit of …

Posted on: October 11, 2014 Posted by: mprecke Comments: 0

IKEA’s new return policy works as advertised

IKEA started accepting returns with no time limit from August 25 2014 with full cash refund. That’s quite nice marketing and I am sure there will be even more returning customers now with only very few of them ever making use of this new policy. So, I tried it… and I …