Tag:advertising
Over the years, I have shared various talks and reviewed 2 books by Guy Kawasaki. I really like his view on the technology world and consider him to be one of the most inspiring sources around differentiation, evangelism and marketing in general. Also, I honestly believe he is a great Mensch and follow him with anticipation for his next move. Now, in December 2019, Guy Kawasaki started a podcast. It’s the first time for him and although podcasts are the […]
Recently I received a review copy of Guy Kawasaki latest book, Wise Guy. It is his 14th book and a biographical account of his life combined with tangible key learnings and little pieces of wisdom to be shared. I also reviewed The Art of the Start 2.0 a few years back, so I was happy to be a reviewer again. As most of you know, Guy was chief evangelist of Apple and still keeps busy as an executive fellow at […]
This essay will elaborate on recent changes in the social media landscape, specifically changes in social traffic referrals and the persistence of social media, and their subsequent implications for digital business models of newspaper publishers. Taking into consideration that social referral traffic is becoming the main source of referral traffic for many media and news publishers, changes in the persistence of social media have the potential to largely compromise the publisher’s efforts to monetise their web traffic through advertising. -> […]
A few days ago, I received a review copy of Guy Kawasaki ’s latest book, an updated and mostly rewritten version 2.0 of The Art of the Start, his bestselling book from 10 years ago. As most of you know, Guy was an advisor to the Motorola business unit of Google and chief evangelist of Apple and still keeps busy as an executive fellow at the Haas School of Business at U.C. Berkeley and a Venture Capitalist. The 64% longer […]
Apple has introduced a new software tool for developers within marketing contexts: iAd Producer. It enables anyone to create iAd banners without any coding experience. The tool is available to members of the iOS developer program. iAd Producer makes it easy for you to design and assemble high-impact, interactive content for iAd. iAd Producer automatically manages the HTML5, CSS3 and JavaScript behind your iAd to make creating beautiful, motion-rich iAd content as easy as point and click. For advanced developers, […]
