Tag:Google

Figure 2 - Parse.ly Network Traffic from Google Versus Facebook

How Recent Changes In The Social Media Landscape Further Compromise News Corporations’ Efforts To Monetise Their Social Referral Traffic

This essay will elaborate on recent changes in the social media landscape, specifically changes in social traffic referrals and the persistence of social media, and their subsequent implications for digital business models of newspaper publishers. Taking into consideration that social referral traffic is becoming the main source of referral traffic for many media and news publishers, changes in the persistence of social media have the potential to largely compromise the publisher’s efforts to monetise their web traffic through advertising. -> […]

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Case Study - Google Apps for Business im Einsatz bei Scholz & Friends

Experiences with Google Apps at Scholz & Friends

While working at the international agency network Scholz & Friends, I implemented Google Apps as a SaaS business solution within the entire network across various locations all over Europe for 1200 users in 2010. In addition to some press around that project by Scholz & Friends, I was talking to quite some people about Google Apps at the time. One interview lead to a chapter in a book about ICT-Innovations: “ICT-Innovationen erfolgreich nutzen: Wie Sie Wettbewerbsvorteile für Ihr Unternehmen sichern” by Jens Böcker […]

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Case Study - Google Apps for Business im Einsatz bei Scholz & Friends

Case Study – Google Apps for Business

While working at the international agency network Scholz & Friends, I implemented Google Apps as a SaaS business solution within the entire network across various locations all over Europe for 1200 users in 2010. Google created a case study with Scholz & Friends and published it on their success stories page dedicated to the German market in 2011. Among other clients such as GE, Genentech, Qype, Radio.de, Salesforce and myTaxi, Scholz & Friends is one of the most prominent customers. The case study can […]

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visiting Campus London

Visiting Google Campus in London

Here are some more impressions from my visit to Google Campus in London. It is a non profit endeavour by Google to provide London with a hub for collaborative innovation in the tech startup scene. It’s located in Shoreditch, opened in 2012 and provides entrepreneurs with speedy wifi, a café, frequent networking and speaking events, a co-working place and access to accelerator programs like seedcamp. With a free permanent resident membership you can gain access 24/7 and hang out at […]

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