Tag:social media

Figure 2 - Parse.ly Network Traffic from Google Versus Facebook

How Recent Changes In The Social Media Landscape Further Compromise News Corporations’ Efforts To Monetise Their Social Referral Traffic

This essay will elaborate on recent changes in the social media landscape, specifically changes in social traffic referrals and the persistence of social media, and their subsequent implications for digital business models of newspaper publishers. Taking into consideration that social referral traffic is becoming the main source of referral traffic for many media and news publishers, changes in the persistence of social media have the potential to largely compromise the publisher’s efforts to monetise their web traffic through advertising. -> […]

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Zuckerberg VR

The Future Is Here… Don’t Be Afraid!

Image: Mark Zuckerberg at Samsung’s Mobile World Congress event – Facebook When Mark Zuckerberg walked towards the stage at Samsung’s Mobile World Congress event in early 2016, one of the most discussed technology innovations became very real: Virtual Reality. Over the past years virtual reality seemed to be around the corner as the next big thing in media consumption. Suddenly, it arrived. No matter if it is augmented reality, implemented by Google Glass or Microsoft Hololens, or full fledged virtual reality, […]

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Facebook Community Update - Facebook 2016

Facebook As The Dominant Media And News Platform?

Image: Facebook Community Update – Facebook 2016 In its Q1 2016 earnings report, Facebook stated a user base of 1,65 billion monthly users with accelerating growth. This does not even include the 1 billion WhatsApp and 900 Million Facebook Messenger or the 400 Million Instagram users. Undoubtably it is the largest ecosystem of social communities to date. Not only does everyone use Facebook, everyone consumes media content and news through Facebook’s social media channels. Ever since the emergence of web 2.0 […]

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