As of September 13th 2017, The Impossible Project is called Polaroid Originals. Apparently the company’s largest shareholder acquired the Polaroid brand and corresponding intellectual property. That seems fitting since the 2008 founded company practically saved Polaroid instant photography.
After Polaroid stopped producing instant film, The Impossible Project stepped up to produce new film material. They acquired a legacy Polaroid factory and developed new instant film materials for vintage Polaroid camera models. In addition to the Impossible Instant Lab (allowing Polaroid instant photos to be produced from digital images with a hardware exposure unit and a corresponding smartphone app), the company introduced a newly designed Impossible I-1 camera in 2016. In September 2017, the rebranded company introduced the Polaroid OneStep 2 instant film camera.
New OneStep Instant Camera Model
Building on the unique original OneStep design by Polaroid, Polaroid Originals created a simple, easy-to-use camera with integrated flash and rechargeable battery. Apart from modern build quality and lens improvements, the battery is the biggest change for most users. Before, the battery was included in every cartridge of instant film, a factor making instant film cartridges more expensive, apart from environmental implications.
Polaroid Originals now offers film cartridges for vintage 600 series, SX-70 series, Spectra series as well as for 8×10 and the newly introduced I-Type cameras. A cartridge of 8 color or black and white instant photos for the I-1 or OneStep 2 costs around 16€ (compared to 18-20 € for vintage Polaroid camera models). That isn’t cheap. Still Polaroid offers a very unique photography experience, that is very much worth the money.
Over the past years, I experimented with every product the Impossible Project came up with and followed the company’s development from their early days on Kickstarter. I am very happy that it turned out to be a sustainable business and am glad that the legacy of Edwin Land lives on in Polaroid Originals.
In April 2016 The Impossible Project announced their first analog instant camera for Polaroid instant film. The company has been around for a few years and basically saved Polaroid instant film from getting extinct. They started out by repairing and selling used Polaroid cameras and old film material and eventually bought an old Polaroid factory and started to produce their own instant film. As you may know, I followed the company quite closely and tried out their Impossible Instant Lab among many other things to create Polaroid images from digital photographs. I also keep using my Polaroid SX-70 Land Camera with the Impossible SX-70 film and am quite satisfied with the quality of the film material they provide.
They worked on creating their own instant camera for many years, so here it finally is. The I-1 Analog Instant Camera will be available from May 10 2016 for $ 299 and looks like a very decent package. It allows for Impossible 600 film cartridges to be used (Impossible’s Polaroid 600 replacement film), features a LED ring flash and can be connected to a smartphone app via bluetooth. Not being to modest, The Impossible Project’s CEO Oskar Smolokowski calls it “The Original Instant Camera. Reinvented.”.
I am not sure wether I would buy one, since I am quite happy with my Polaroid SX-70. Still, I am curious about the features of the smartphone app and can’t wait to find out, wether this will be enough to convince me to buy an I-1 Analog Instant Camera. Nevertheless, I am quite happy that the camera is finally here, since it hopefully will provide further foundation for Polaroid instant film being around for a bright future.
Since my bedroom wall is supposed to be decorated with Polaroid instant photos, I spent an evening with my Impossible Instant Lab, developing a series of photos with an iPhone 5 and the Impossible iOS App.
The result being a bunch of color and black & white photos soon to be displayed in my personal little art gallery.
It comes at a price, though. 8 instant photos produced with Impossible Instant film sum up to 20 €, not considering the price of the instant lab. That one actually dropped recently from around 250 € to just 120 €.
So now is a good a time as any to start your instant photo experience even if you don’t want to buy an analog Polaroid camera like my Polaroid SX-70 Landa Camera.