Instant – The story of Polaroid
I just recently read Christopher Bonanos’ Instant – The Story of Polaroid in a special limited edition published by Princeton Architectural Press, October 2012. On the back of the book it says:
“Edwin Land was one of Steve Jobs’s first heroes, and this book shows why. He created a startup in a garage that grew into a company that stood at the intersection of creativity and technology. This is a fascinating saga, both inspiring and cautionary, about innovation and visionary leadership.”
– Walter Isaacson, author of STEVE JOBS
It comes in a beautiful slipcase inspired by the Polaroid colours and also contains the Faces of Polaroid booklet, presenting 16 contributors to the Polaroid products. It’s a great story about an exciting journey from becoming one of the most respected and innovative companies to a bitter and almost terminal cascade after loosing its innovative impetus.