boomf @Selfridges

Do you remember boomf? It’s your instagrams on marshmallows! I came across them last year in June and they seem to be quite popular these days. Just before Valentine’s Day, I spotted them at Selfridges on Oxford Street in London. Basically, they offered a special Valentine’s Day special, allowing you to upload your favourite photos to their system on a local wifi to get them printed on marshmallows, cupcakes or macarons. Also, you could choose from some preselected stock photos if you happen to miss out on any good photos of your Valentine. It’s about £15 for 9 marshmallow which certainly puts them on the pricy side…