Apparently, there is a new showcase of photos taken with iPhone 6 on Apple’s Homepage. According to news at at macrumors.com it is just the beginning of a larger campaign:
“[…] involving 77 photographers, 70 cities and 24 countries. Apple will be featuring photos taken with an iPhone 6 in print media, transit posters and billboards across the world.”
Source: Apple Showcases ‘Shot on iPhone 6’ World Photo Gallery on Homepage